In collaboration with ProSpecieRara, our chocolates celebrate the blacknecked goat, the Evolène cattle breed, and the greynecked goat — and we can't wait to show you the Roux du Valais and the Saas sheep!
ProSpecieRara works to preserve the genetic and historical-cultural diversity of Swiss cultivated plants and animals for future generations.

This new Swiss Design collection celebrates the acclaimed Swiss mid-century graphic style, known for its rigorously balanced compositions, lean and restrained color palettes, information-forward text, and sharp, high-contrast imagery with geometric abstraction. A functionalist sensibility pushed one step further: the disappearance of the brand name and logo from the packaging front mutates the product into a basic, universal chocolate.

The use and sharpness of this classic Swiss graphic style commands a sense of ingredient quality, like a generic medicine.
We are left choosing based on our favorite Swiss animal names and cropped, tight photographs — what matters in the end…