Customized Sleeves over Chocolates of your Choice

We are honored to collaborate with limited editions of customized sleeves over chocolates with La Réserve, a 5-stars hotel and spa in Geneva, for « La journée de la femme », and with Agence Eugster in Verbier for celebrating their 60 years in business !


La Réserve   https://www.lareserve-geneve.com/

Agence Eugster  https://www.agence-eugster.ch

 

Patrouille de la Maya

Ça Joue is the official chocolate of the Patrouille de la Maya, featuring 50% cocoa and hazelnuts! The Patrouille de la Maya is a legendary ski mountaineering race held every two years in Saint-Martin, Valais, with teams of three skiers competing.
Join us on Sunday, March 1st, 2026 for the 19th edition.

La Maya https://lamayach.wordpress.com/

 

Nice Corporate Wooden Gift Boxes

We have been honored to work on amazing corporate gifts projects with stylish customized wooden gift boxes celebrating STA 30 years in business, ID Électroménager with a vintage view over the Lac Léman, and for 2b8 dedicated to precision craft. Thank you for choosing our chocolates to reward your clients.

STA. https://www.stasa.ch
2B8. www.2b8.ch

 

Trophée St Bernard

We are honored to collaborate with the 4th edition of the Saint-Bernard Trophy on a 50% cocoa and hazelnut milk chocolate.
The ski mountaineering race will take place on March 7, 2026, in the heart of the magnificent Val Ferret, in the La Fouly region, an iconic passage of the Tour du Mont-Blanc and a haven of unspoiled nature. Come and participate and support us!

A sweet partnership for a good cause

Enjoy our chocolates while delighting your loved ones, family, friends, colleagues, partners, service providers, suppliers, or clients. You'll also be participating in a solidarity initiative, helping to improve the daily lives of young patients in the hospital. Order them on the website of the Planète Enfants Malades Foundation:

Christmas Market in Le Châble

Find us at the Bagnes Christmas market, organized by the Bagn'Art association at Espace Saint-Marc in Le Châble on December 6th and 7th, 2025:
Craftspeople, raclette, entertainment, music, and even Santa Claus might make an appearance.

 

Km Vertical Fully 2025 

The Vertical Kilometer is a thousand meters of elevation gain in the form of a time trial. With a distance of 1,920 meters, the Fully Vertical Kilometer is the fastest in the world. Its average gradient exceeds 50%.

For the 2025 event, Rémi Bonnet won the men's race, breaking the vertical kilometer record ahead of Italy's Henri Aymonod and Switzerland's Aurélien Gay du Levron. In the women's race, France's Axelle Gachet Morallet won ahead of Switzerland's Victoria Kreuzer and Alessandra Schmid.

Mérites Sportifs Valaisans

We are honored that our chocolates have been chosen as gifts for the participants of the Valaisans Sports Merits ceremony – Walliser Sportverdienste – which takes place on April 30, 2025, at the Théâtre La Poste in Visp. The chocolates will be presented in up-cycled wooden boxes made by the Fovahm workshop in Martigny and with sleeves whose creative printed designs were thought up and developed by agency Forme in Sion (Jeremy Formaz, Creative Director). The athletes nominated this year are Kyshawn George, the third Swiss to play in the NBA; Nico Hischier, pillar of the Devils in the NHL; Naomi Luyet, voted best player in the Super League; Loïc Meillard, third in the overall World Cup rankings; and Camille Rast, author of an exemplary season in the World Cup. A big thank you to Grégoire Jirillo, Chief of the Service des Sports, Canton du Valais; Ralf Kreuzer; Canal9, and Patrick Deletroz of Sportpress.

 

Skimo World Championships in Morgins

A shower of medals for Switzerland during the Ski Mountaineering World Championships in Morgins:

Marianne Fatton was crowned sprint world champion. Jon Kistler had a magnificent race and won the elite bronze medal ahead of Arno Lietha (4th) and Thomas Bussard (5th). This elite podium was accompanied by a U23 world champion title for Kistler, followed by Thomas Bussard, who won the silver medal in the U3 category. Aurélien Gay placed third place in the vertical race ranking.


Rémi Bonnet won the individual world champion title by more than two minutes. In the team race, the pair of Aurélien Gay and Rémi Bonnet finished in a superb second place. 
Thank you to the Morgins Skimo Club, Yannick Ecoeur, and Sarah for the collaboration with a 50% cacao and hazelnut milk chocolate.

 

More or fewer extraordinary toppings?

Should there be more or fewer delicious toppings on the chocolates? That’s the eternal question. Even those who would like fewer end up adding more!


 

Three days of pure biking and skiing bliss

Three days of pure bliss on a bike and ski trip in Val de Bagnes friends Laetitia Lam, Elodie Simonin and Elisa. An eco-friendly trip using only the strength of your thighs:

Train: Geneva – Le Châble

Bike + Ski: Le Châble – Cabane Brunet (2,103 m)

Ski + Bike: Cabane Brunet-Mont Rogneux (3,082 m) – Prarreyer village

Bike + Ski + Bike: Prarreyer – Chargerat Six Blanc – Le Châble

Train: Return home

= 4,150 m of cumulative elevation gain and loss in both sports for this first experience, one night in a cabin and another in the village, a Ça Joue chocolates sponsor and warm encounters, and a pace that was both sporty and contemplative. They celebrated the seasonal transition with the buds and spring snow between passes, summits, forests and cappuccino breaks in the small village cafes of this magnificent region. Managing equipment transitions without forgetting anything, balancing bikes and taking care of skis, They loved playing with the terrain, adapting and blending into the mountain! 

 

Martin Bender

Add talent to dark chocolate with goji berries and you get second overall and a victory in Val Thorens for your second year on the Freeride World Tour. Pretty cool.
Ça Joue for Martin Bender!

 

Soirée NOVA Montagne et Alpiyak

Nice custom wooden gift boxes with chocolates for Frédéric Bourban and Julien Fournier of Eco Forêt, Nendaz’ Triage Forestier, led to some more chocolates for Esprit Nomade, a night out with Stéphanie Nendaz of Nova Montagne, a walk with Aurélie Fierz’ yaks and a dinner in a yurt in la Fouly!

Visit Aurélie Fierz and Thomas Gabioud in summertime at the Alpage d’Emaney.


 

Ça Joue at the ISM Cologne

Ça Joue chocolates were showcased at the ISM Chocolate & Sweets trade show in Cologne, Germany, representing Valais chocolate craft! We were honored by a visit from Erik Jakob, Swiss General Consul, accompanied by Beat Vonlanthen, Director of Chocosuisse, and Valentin Diethelm of Switzerland Global Enterprise. 



PS: Nice antique workbench and table upcycled into a cool chocolate display by FD Bois.



 

Ça Joue for Alastair Yule

Alastair Yule was still able to show the youngsters how to win a 4-star at the No Limits Bruson Freeride Week in 2025! When commenting on Alastair, Martin Bender says: "The boss…"
Alastair honored us with a collaboration for a limited edition Dark Chocolate 70% Cacao with organic mint from the Grand Entremont.

Ça Joue for the Post Office

It’s always incredible to see our orders shipped – but we are always a little worried about whether they will arrive safely. Swiss Post in Le Châble, with its new sorting centre in Vétroz, is doing a great job. Thank you!


 

Schweizerdeutsch?

Sprechen Sie Deutsch? Schweizerdeutsch?

We are proud to release Ça Joue chocolates with packaging displaying the front ingredients in German. After listening to many opinions about finding a new brand name for the German-speaking market, the consensus was to keep the brand’s Valais origin and identity “in Valaisan”. It is inimitable.

There is just no way to translate Ça Joue... Alles gut?

 

Ça Joue for your Corporate Chocolate Gifts

Thank you to the companies who trust us with their corporate (chocolate) gifts and for their special events. Thank you to Marc-Henri Favre for his kindness and for having pioneered this gift concept by giving Ça Joue chocolates as your end-of-year corporate gifts, encouraging us to improve.

Thank you to Frave SA, Altis, La Patrouille de la Maya, BC Swing, BCVS, Cappi Marco, Commune du Val de Bagnes, Eco Forêt, Esprit Nomade, CCF SA, FD Bois, VOLLUZ SA, Frossard Bois, GRENKE, Hydro Style, Stopo, IED Engineering SA, La Loterie Romande, Manenti Farquet, L’Office cantonale du Sport, Ski Club Villars, TMR, Société de Développement du Val de Bagnes, Société de Musique Concordia de Bagnes, Virtual Switches SA, and others.

Thank you, thank you, thank you.

 

Ça Joue for la Foire du Valais

Ça Joue at the Comptoir 2024 – the Valais Fair at its best with a fun theme. It was a chance to tattoo everyone with our logo and present our new wooden gift boxes – ideal for gifting your favorite chocolates.

A visit worth noting: Jenna Keller dropped by incognito! We were warned that she does backflips, but we didn’t know she could also drink beer from her ski boots!
Congratulations, Jenna, for placing second in the Freeride World Tour 2025 with a great victory on the Bec des Rosses in Verbier.





 

Ça Joue for Aurélien Gay

Today, Aurélien Gay visited us at the Relais du St Bernard to meet some young fans and sign autographs on Ça Joue chocolate bars.

He is always smiling and ready to encourage others.


 

Ça Joue for Marius Perraudin

Marius Perraudin from Bruson is a local champ of VTT downhill, Swiss Champion Elite 2023, Verbier is a perfect training ground for Marius. Sky is the limit. 
Marius honored us with a collaboration for a limited edition Swiss Milk Chocolate with apricots, hazelnuts, sprinkled with thyme from the Grand Entremont.